xpate is supporting the London presentation of Naïve My Love: Ukrainian Folk Art of the 20th Century, created by Ukrainian cultural brand GUNIA in collaboration with publisher Assouline. The book introduces international audiences to Ukrainian folk art and its influence on contemporary design.

For xpate, the collaboration gives cross-border connections a purpose beyond business. CEO and Founder Mike Shafro shares why the company is standing behind a project that carries Ukraine’s identity, heritage and creativity into the world.

At a time when the country is defending its future, the project celebrates its artists and cultural achievements, reflecting xpate’s commitment to supporting Ukraine and helping its stories reach new audiences.